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Category Gurus: Tabletop, Gift &
Home Décor
4:30 PM – 6:00 pm
Designing for the diverse tabletop, gift and home
décor products requires a real understanding of the
manufacturers’ needs, as well as a vision for 3D and varied
surface application techniques.Will fabulous graphic
designs translate into a collection of dinnerware, or into a
line of closet accessories?What’s in demand for giftware
and décor? How are the production methods different for
each, and how should artwork be prepared? Our expert
speakers will share their knowledge and advise how to
best approach these categories for maximum success.
LizWain
Creative
Director,
Things
Remembered
judy labins
Executive
V.P./Creative
Director,
Sullivan Paper
Co. Inc.
Dorthy
Lierman
Executive
Head of
Merchandising,
Tervis Tumbler
TRACK THREE –
HIGH LEVEL: STRATEGIES FOR
BUSINESS GROWTH
Interviewer:
A multi-faceted business woman,
Jennifer Castoldi has an accomplished background
in the lifestyle industries from retail buying and
merchandising, product development and design,
to international sourcing, publishing and interior
decoration. She travels the world in search of
emerging trends to synthesize into future market
intelligence for a diversity of brands.
jennifer
castoldi
CEO & Chief
Creative
Director,
Trendease
International
Building a Powerhouse Brand
8:00 AM – 9:30 am
Brands don’t succeed by accident.They are built over
time, through solid strategies that involve research,
design, management and user experience measurements.
Getting it right means appealing to both hearts and minds,
reinforcing the brand’s promise and building strong equity
that drives real business performance. We’ll explore
the journeys of two well-known brands – one a long-
standing, established global brand, the other a young,
fast-growing brand – both successful in captivating loyal
audiences.
Lauren
Sizeland
Director,
Business
Development
& Licensing,
V&A Licensing
Interpreting & Using Trends to
CreateWinning Products
10:00 AM – 11:30 am
With today’s customers much more educated about
color and design trends, manufacturers and retailers
must be savvier than ever about using colors effectively
in any product mix, and developing the right products
that will resonate with consumers. So how does one
get to know what’s right and what should sell? It starts
with trend forecasting – and importantly, understanding
how to interpret then adapt those trends into a design
strategy that will help products stand out in a competitive
marketplace, shape customer perception and ideally
increase sales. Our speaker will examine the business of
trends, particularly color, and share a strategic perspective
on this often mystifying world of forecasting.
Tod
Schulman
Creative
Director,
Pantone Color
Institute
Successful Expansion Through
Strategic Initiatives
Tuesday, May 20
12:30 PM – 2:00 pm
Interested in expanding your business? Perhaps you have
a vision of its future, but may not know the best route for
getting there? Or maybe your current business is too
one-dimensional, and you’re exploring different avenues
for synergistic growth? No matter what the situation, the
key to successful expansion is well-thought out strategy,
and execution plans. Join our expert speakers as they
share their experiences – including pros & cons – and
results of taking their companies to new heights.
tuesday, May 20
Conference Sessions
