1
conference Program
at-a-glance
DISTINCT BUSINESS STRATEGIES FROMA
CREATIVE PERSPECTIVE: Intelligence for
Manufacturers, Designers and Retailers
The SURTEX Conference Program, known as the leading source for business information and trends impacting
the art and design industry, will offer 12 sessions comprised in three distinct tracks.
All sessions are located in Room 1A04/05 on level one of the Javits Center. Tickets can be purchased (pending
availability) at the SURTEX Registration counter. Each session is $90 per person, non-refundable. Full
conference and track packages are also available.
SUNDAY, MAY 18
9:00 AM – 10:30 AM
Business Model:Art Licensing
11:00 AM – 12:30 PM
Business Model: Selling Art & Design
1:30 PM – 3:00 PM
Agent or Not?
3:30 PM – 5:00 PM
Anatomy of a Licensing Contract
5:00 PM – 6:00 PM
Full Conference and Track Meet-Up
MONDAY, MAY 19
8:00 AM – 9:30 AM
Protecting Artwork through Copyrights & More
10:00 AM – 11:30 AM
Licensing Agreements: Challenges & Resolutions
12:30 PM – 2:00 PM
Category Gurus:Textiles & Home Fashion
2:30 PM – 4:00 PM
Category Gurus: Paper & Stationery
4:30 PM – 6:00 PM
Category Gurus:Tabletop, Gift & Home Décor
6:00 PM – 7:00 PM
Full Conference and Track Happy Hour
TUESDAY, MAY 20
8:00 AM – 9:30 AM
Building a Powerhouse Brand
10:00 AM – 11:30 AM
Interpreting & Using Trends to CreateWinning Products
12:30 PM – 2:00 PM
Successful Expansion Through Strategic Initiatives
