CONFERENCE SESSIONS
42
TRACK ONE - BASICS:
mONETIZING yOUR CREATIVITy
interviewer:
A well-respected authority in textiles,
home fashions, licensing and marketing, Penny Sikalis
infuses business savvy and creativity into all her
endeavors. at the helm of Surtex for more than 15
years, she’s created the world’s most sought-after B2B
event for the surface design and art licensing communities
across a vast array of product categories.
Penny
SikaliS
Vice President
and Show
Director of
SURTEX
BUSINESS MODEL: ART LICENSING
9:00 am – 10:30 am
Thinking about getting into the art licensing business?
Here’s your chance to learn all the basics – how licensing
works, getting started, identifying opportunities and
potential challenges, as well as navigating the increasing
demand for limited licensed art.You’ll gain valuable
insight into the lucrative art licensing world, to help you
determine if it’s the right business for your creativity.
SuZanne
cruiSe
President,
Cruise
Creative
Services
BUSINESS MODEL: SELLING ART
& DESIGN
11:00 am – 12:30 Pm
Inspired in selling your artwork outright instead of
licensing? For years, textile designers and studios have
been successful selling their original, often hand-
created, designs to manufacturers and retailers. In this
session, you’ll learn how it works including who ends
up owning the copyright, how designs are priced for
various categories, what constitutes a “collection”, and
much more! Navigate this straightforward business
model with savvy imparted by our expert speakers.
dan
naZario
Owner,
Creativo
AGENT OR NOT?
1:30 Pm – 3:00 Pm
So you love creating terrific art & design, but not too
keen on identifying and prospecting clients to buy or
license your work, or dealing with clients on a day-to-day
basis? It’s a unique individual who can do it all, which is
why agents (and agencies) exist to handle the business
side of things. Come learn what an agent can do for
you, how the relationship works, including how they get
paid, and how to select the right agent for yourself.You’ll
hear first-hand experiences from all perspectives – a
successful agent, along with one of their artists, as well as
a successful artist who does it all by herself.Then decide
for yourself how to approach the future of your business.
gary levine
Owner/
President,
Roaring Brook
Art Company,
Inc.
Sarah
linkey
Artist,
Tre Sorelle
Studios
tara reed
Owner,
Tara Reed
Designs
ANATOMy OF A LICENSING CONTRACT
3:30 Pm – 5:00 Pm
the licensing agreement is a crucial tool of understanding
in the art licensing business, no matter what side of the
fence you’re on. For licensees, it’s critical to spell out
what’s required from designers/artists and what the
parameters are for sales, royalties and approvals. For the
licensor, the contract defines what is expected, as well
as one’s rights and responsibilities. It’s the blueprint for
doing business amongst the parties involved. Join our legal
counsel as we dissect a prototype contract from top to
bottom, and cover key topics.
joShua
kauFman,
eSq.
Venable LLP
SUNDAy, mAy 18
