NY NOW Pre Show Planner Summer 2017

“Not Your Grandmother’s Wallpaper”

What do Queen Latifah, Emeril Lagasse, Bergdorf Goodman, and Nike have in common? All

are huge fans of

Flavor Paper

. Redefining the adage ‘throw it at the wall and see what sticks’

since 2003, the company has transformed the idea of wallpaper by elevating what once was

considered just a humble home improvement project to a true art form. Punch up a space

with gutsy geometric motifs, psychedelic florals in unexpected color schemes, or cheeky

takes on traditional toiles and damasks. With over 150 patterns (both screened by hand and

produced digitally) anyone is sure to find a favorite flavor.

Sensing a Pattern

Founder Jon Sherman is no stranger to reinvention. From working

in private equity to gigs as a DJ and a private chef, he “lived many

lives” before salvaging Flavor Paper from a literal scrap heap. “I

rescued the equipment, moved it to New Orleans and taught myself

how to make hand-screened wallpaper. The main reason I decided

to jump into the wallpaper game was the realization that I had never

considered using wallpaper nor had anyone I knew. And

I had a very strong dislike of white walls.” He’s been

the driving creative force behind Flavor Paper’s retro

renaissance ever since. “We love to play off the nostalgia

of wallpaper and reinvent the classics with injections of

modernity, humor, and wit,” says Sherman, noting that

one popular pattern is Brooklyn Toile, which was created

with Mike D of the Beastie Boys and Revolver NY- an

homage to Brooklyn classics depicting iconic places

and faces (think Coney Island and Biggie Smalls). “We also enjoy using combinations of

production techniques and materials that are unexpected in the industry and add a unique

aesthetic to our work.” This philosophy factors into an astounding array of customization

options; a corporate logo can march across a wall in a Mylar masterpiece, while a fanciful

cherry print becomes interactive by adding a scratch and sniff scent.

Futuristic Takes on Old School Tastes

Peek into the Flavor Lair (Flavor Paper’s Brooklyn headquarters) to check out the future of

wallpaper—a future looking bright, bold, and full of soul. August marks Flavor Paper’s first

foray into NY NOW, and they’re coming prepared, issuing several standout hand-screened

patterns as pre-trimmed, pre-pasted, easily removable eco-friendly wallpapers (dubbed

EZ Papes) for the first time. The interior design tastemakers will also debut new wallpaper

emerging from an ongoing collaboration Sherman developed with the Andy Warhol

Foundation beginning in 2013. “Warhol had created several wallpapers in his career, but

none of them were ever commercial releases so this was the first time people would be

able to purchase his work as wallpaper. It was right in our wheelhouse and has been an

incredibly rewarding and fruitful project that we look forward to continuing to develop and

the next release will be at NY NOW!”

Accent On Design

c ent on Design®