NY NOW Pre Show Planner Summer 2017

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Vibrant Meets Elegant:
Designed to Delight
A pop of chartreuse nestled among Czech glass beads
in gold, anchored by Swarovski creamy glass pearls for a
precisely perfect amount of classic chic. Liberty of London
fabric covered buttons fashioned into a set of tiny chandelier
earrings—a rainbow of leather cords encased in a striking brass
clasp. Nest Pretty Things specializes in artful accessories that
are an eclectic mix of ordinary and uncommon, handmade to
reflect romance and joy in everyday living.
Inspired by Fashion, Infused with Love
Founder Tamar Frenkel-Schechner took a roundabout path to
crafting a plethora of pretty things. She graduated from Parsons
School of Design in the eighties, then moved to Tel Aviv and
plunged into the world of fashion. Her knack for styling and
creative direction led to a career as fashion editor for a popular
Israel women’s magazine. 12 years and “countless fashion
editorials and magazine covers” later, Tamar and her family of
five found themselves yearning for a change, and they landed in
a small Vermont village. “That’s when I discovered that I love to
craft and started designing and creating jewelry,” says Tamar. “I’m
self-taught and had to figure everything out on my own which
was a challenge but also very interesting.” Today, the Nest Pretty
Things is a family affair- Tamar’s husband manages logistics,
while her son, a professional photographer, handles model
photography.
From Timeless to Trendy
There’s a Nest Pretty Things piece to appeal to just about
anyone’s aesthetic. Quirky and colorful statement finds abound
alongside understated and stylish selections, and notable picks
like a brooch or a bobby pin that blur the line between mod and
retro. “I don’t just have one woman in my mind when I design, I
find that thinking on a broad scale really helps and motivates me.
I love creating pieces for women of every age,” Tamar explains.
Top products include her long Bead and Leather Tassel Necklace,
which exemplifies the current trend towards all things bohemian,
and her whimsical Chandelier Earrings, bold yet lightweight.
Bespoke Beauty in the Big Apple
While Nest Pretty Things comes to NY NOW for the first time this
August, it won’t be Tamar’s first visit to the show. “In the last few
years, the wholesale part of our business has really grown and we
sell to over 100 shops around the USA and globally. We hope that
the show will give us more exposure and take us to a new level. We visited the show this winter
and were blown away! So much beauty in one place! We were so delighted we were accepted
to the Personal Accessory section and will be surrounded by so many lovely and talented
exhibitors.” Look for a new line of Tiny Gemstone necklaces, accented with vivid tassels- great
for layering or beautiful worn solo.
Lifestyle
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