Page 36 - 2013 SURTEX Directory

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THE FUTURE OF RETAIL: ATTITUDES,
TRENDS AND HARD CORE FACTS
Tuesday, May 21 • 10:00 am – 11:30 pm
Mike Tesler of Retail Concepts sheds light on
the future of retail as it relates to art and design.
Is everyone moving to private label? Do retailers
only want brands? What’s the best positioning for
growth in the years ahead? Manufacturers will gain
insight about what the retail landscape may look
like in the next 5 to 10 years.
DESIGN LEADERSHIP: DEVELOPING
WINNING COLOR STRATEGIES IN A
GLOBAL MARKETPLACE
Tuesday, May 21 • 1:00 pm – 2:30 pm
Influencing 50 percent to 85 percent of ideas
and product purchase decisions, color is a
pivotal element to a successful design and
brand strategy. Understanding how color plays
into consumer consciousness and its effect on
consumer purchasing decisions will help you
better integrate color into your design strategy,
strengthen your overall message, shape customer
perception and stand out in a competitive
marketplace. Join Keith Recker, Color Strategist
at Pantone Color Institute, for this informative
look into the powerful language of color.
three key industry leaders as they examine what
they look for in finding and applying great design
to their products.
CATEGORY SPOTLIGHT: PAPER &
STATIONERY
Monday May 20th • 3:30 pm – 5:00 pm
Come along for an in-depth discussion of the
unique opportunities and challenges of designing
for the paper and stationery categories. Susan
January, Vice President of Leanin’ Tree, and
George White, President and COO of Up With
Paper, will discuss how much art is actually
created in-house and how much is purchased
versus licensed. Is it really possible to carve out a
successful piece of the business?
CONFERENCE PROGRAM SESSIONS
George White
President & COO,
Up With Paper
Susan January
Vice President,
Leanin’ Tree
Michael Tesler
Founder,
Retail Concepts
Inc.
Keith Recker
Color Strategist.
Pantone Color
Institute
PRESENTERS
PRESENTER
PRESENTER
MODERATOR
Allison Zisko
Managing Editor,
HFN Magazine
Ingrid Liss
Creative Director,
Demdaco
Toni Kemal
Senior Trend
Analyst,
Lifetime Brands
Sue Todd
President,
Magnetworks
PANELISTS