Page 34 - 2013 SURTEX Directory

34 www.surtex.com
MONETIZING YOUR ART & DESIGN
Sunday, May 19 • 9:00 am – 10:30 am
Thinking about getting into the business of art &
design? How prepared are you to succeed? This
must-attend introductory session will give you an
overview of the surface design business and help
you determine the process that makes the most
sense for you — whether to license, sell outright, or
navigate the various hybrid ways of monetizing your
art & design. Join Marty Segelbaum, President
of MHS Licensing, and Nancy Fire, President
of Design Works International, as they walk
you through critical elements of getting started,
identifying opportunities and spotting the potential
bumps along the way. You’ll gain valuable, real-life
insight on how to construct a successful art and
design business with solid fundamentals.
IN-DEPTH LOOK AT ART LICENSING
BASICS
Sunday, May 19 • 11:00 am – 12:30 pm
The “what if?” to “here’s how” session designed
to arm you with the “equipment” to engineer a
well-rounded art licensing business. Ellen Seay,
Director of Licensing at Cruise Creative Services,
and artist Carol Van Zandt, Owner of Carol Van
Zandt, will explore the basic model of art licensing
while addressing the fundamentals of developing,
presenting, promoting and marketing your work.
They also will dig into the hotly debated topic of
branding, how to approach it and how to make
it succeed! For licensees, they’ll look at the best
ways to discover new art and what manufacturers
typically do to secure the best designs for product
development.
CONFERENCE PROGRAM SESSIONS
IN-DEPTH LOOK AT SELLING ART &
DESIGN
Sunday, May 19 • 1:30 pm – 3:00 pm
For years, textile designers and studios have been
successful selling original, often hand-created,
designs to manufacturers. Unless you’re in the
know, it’s a more difficult way of monetizing one’s
work, yet many manufacturers prefer buying over
licensing. And, as the landscape of art licensing
evolves, art licensors are turning to this model
to generate income — in a variety of formats.
Join Deborah Shapiro, Owner of Cherry Design
Partners, and Chris Verbeek, Owner of Verbeek
Designs, as they present the ins and outs of selling
designs outright, as well as the opportunities and
challenges of this business model.
UP CLOSE & PERSONAL:
WHAT YOU NEED TO KNOW ABOUT
LICENSING CONTRACTS
Sunday, May 19 • 3:30 pm – 5:00 pm
The licensing contract is the most important tool
you will need in the art licensing business, no
matter what side of the fence you are on. For
licensees, it’s critical to spell out what’s required
from designers/artists and what the parameters
are for sales, royalties and approvals. For the
licensor, the contract defines what is expected,
as well as your rights and responsibilities. It is the
blueprint for doing business amongst the parties
involved. Join John D. Mason, Esq. at IPG Art
Law, and Julie Newman, Founder and President
Jewel Branding and Licensing, as they dissect a
prototype contract from top to bottom, and cover
key topics.
Nancy Fire
President,
Design Works
International
Marty
Segelbaum
President,
MHS Licensing
Carol Van Zandt
Owner,
Carol Van Zandt
Ellen Seay
Director of
Licensing,
Cruise Creative
Services
Chris Verbeek
Owner,
Verbeek Designs
Deborah
Shapiro
Owner,
Cherry Design
Partners
Julie Newman
Founder &
President,
Jewel Branding
and Licensing
John D. Mason,
Esq.
IPG-Art Law
PRESENTERS
PRESENTERS
PRESENTERS
PRESENTERS