LIFESTYLE
Feb 1
Identifying and integrating
trends can help you
boost sales. Join Susan
Tucker of
Giftware News
and
Baby & Kids
for
Keeping It Fresh - How to Spot, Shop
& Sell On-Trend Gift Items
to improve your
retail business expertise and increase your
profitability.
Feb 3
The Day Spa Association
presents
“Spa-ctacular”
Products To Boost Sales
,
featuring “can’t miss” products from the NY
NOW exhibit floor to start or expand the
profitable spa retail category.
NEW! IDEAS
NY NOW’s Maker Project
Feb 1
Technology is fueling a period
of rapid transformation in
design – from concept to consumer. Join Susan
Szenasy of
METROPOLIS
, for
Modern-Day
Matchmaking Redux: Tech Tools for
21st Century Makers
, an overview of new
technologies engineering how ideas become
products. Panelists include Matthew Burnett
of Makers Row, Evan Cohen from IndieGoGo,
Joanne Domeniconi of The Grommet and
Ashley Etling of Red Clay.
Feb 2
During
Fostering Small Business
Entrepreneurship in Today’s DIY Economy
,
Erin Andrew of the Small Business
Administration will give an overview of tools
and programs available to small businesses
creating and selling self-made products,
including financing and counseling programs,
business planning and training tools.
Visual Merchandising
Feb 2
Learn how to create a fresh and
individualized image for your store.
Linda Cahan, visual merchandising
and store design expert and columnist for
Gifts
and
Decorative Accessories
, presents
Store
Design on a Shoestring: Design or Renovate?
Social Media & E-Commerce
Feb 1-Feb 3
Join Snap Retail for short
sessions on hot topics:
• Get the Most Out of your Store Website
• Do’s and Don’ts of Opening an Online Store
• Email Subject Lines That Get Results
• Maximize Your Mobile Presence
• How to Build Your Facebook Following
• The Power of Pinterest
• Grow Sales with Instagram
• Tips for the Best Engagement
from Social Media Posts
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