TREND TRACK!
Tom Mirabile, contributing editor for Pantone
View and SVP, Global Trend & Design for
Lifetime Brands, will present two not-to-be-
missed, trend-focused sessions
!
Home + Lifestyle Forecast: Styles +
Trends for 2014 + Beyond
Feb 2
With today’s hyper-connected consumers, it’s
imperative to distinguish between trend-right
and trending right now. Mirabile gives an
overview of styles and colors that will drive
home and lifestyle spending through 2014
and beyond.
Consumer Preference Forecast:
Myths & Realities About Today’s Shoppers
Feb 3
Want to know who is buying what, when, how
and why? Mirabile explores key consumer
trends and insights into consumer spending
habits, loyalty, concerns and aspirations
driving spending; and components of today’s
value equation.
The Future of Retail – What’s Now?
What’s Next?
Feb 4
New technologies are changing buyer
behaviors; so merchandise, promotions and
branding must be delivered seamlessly across
all channels. Caroline Kennedy of
Gifts and
Decorative Accessories
and Jenny Heinzen
York of
Home Accents Today
explain your
opportunities.
Grassroots Marketing: 75 Ideas to Super
Charge Your Business This Year
Feb 4
GIFT SHOP
publisher Patricia
Norins will share 75+ affordable
ideas to help retailers build
business through social media,
email marketing, in-store events, and other
inexpensive grassroots marketing strategies
SustainAbility & the Artisan Sector -
Influencing Design Through Production
Feb 4
Susan Szenasy, editor
of
METROPOLIS
, and a
panel of designers, retailers and wholesalers
working successfully in the artisan sector,
will explore best practices of successful and
sustainable partnerships including design
process, artisan interaction, distribution and
consumer marketing.
SOCIAL MEDIA &
ONLINE COMMERCE
Social Media Workshop – Facebook: Live
from New York!
Feb 1-2
Get started on Facebook! In this
lively hands-on tutorial, social media
expert Lindsay Anvik of SeeEndless.com,
will help you create your very own
Facebook page.
Ready, Set, Grow:
5 Steps to Start Selling Online
Feb 3
Want to start selling on the
Internet, but not sure how to
begin? Learn the five steps
necessary to seize online opportunities; how
to determine whether your business has
potential for selling online; and how to fund
advertising and search.
E-Commerce Strategy –
From Launch to Long-Term Growth
Feb 4
Learn how to integrate e-commerce into
your existing operations, manage time and
scope, and work with designers to create
a unique, inviting look that not only honors
your brand but also encourages shoppers to
hit the “Buy” button.
27
