NY NOW™ Pre Show Planner Winter 2014 - page 26

HOME
Visual Merchandising Part 1 (Interiors)
Feb 2
The first of a two-part series hosted by ART
(The Creative Home Furnishings Network)!
Inspired visual merchandising attracts and
motivates customers. Join display and design
expert Paul Thompson for an image-filled
overview of successful merchandising styles
Visual Merchandising Part 2 (Exteriors)
Feb 3
Make them stop – and shop! Creative store
windows not only catch the consumer’s
eye, but also draw them into the store and
encourage them to buy. Paul Thompson
shares examples of successful window
designs, and compelling exterior signage
What Color Is Your Future? Trends in
Color & Design, sponsored by IFDA
Feb 3
Join New York City’s
International Furnishings &
Design Association (IFDA)
for a discussion of directional colors and
emerging trends. Explore the future in color,
materials and shapes with along with Sabina
Jahic of Sherwin-Williams and Tori Mellott of
Traditional Home.
HANDMADE
CRAFT “Power Hour” sessions
Feb 1 -4
CRAFT (Craft Retailers’ Association
for Tomorrow) returns with six
retailer-focused sessions covering
social media and content creation,
video marketing and more.
Importing 101
Feb 1-4
In connection with the
Artisan Resource™
tradeshow, daily sessions
provide the basics of volume importing
handmade goods from overseas vendors.
Topics cover logistics of the process, the
required vocabulary and the roles and
responsibilities of both exporter and importer,
and the risks and opportunities.
LIFESTYLE
Opening Doors to the Spa & Wellness
Market – Expand Your
Revenue!
Feb 1
Reinvigorate your product sales
in the day spa, resort and wellness markets!
Allan Share of the Day Spa Association and
Patti Biro of Biro and Associates give vendor
tips – from process to price points – on
successful spa market sales.
NEW!
NY NOW Orientation sessions, sponsored
by
Giftware News
and
Baby & Kids
Feb 1 - 4
New to NY NOW™?
Free daily sessions are
offered so that you
don’t miss a thing in the show’s two locations,
four collections and miles of aisles! You’ll learn
how to navigate the show, use the directory
and NYNOW365.com, and get tips for
effective sourcing and shopping. “NY NOW™
Orientations” will be held every morning
from Saturday through Tuesday, and “NY
NOW™ Newcomers’ Lunch” will be offered on
Saturday and Monday. Plan now to participate
in our pre-show webinar on January 23.
SEMINARS
“In the Know” Starts at NY NOW™
The NY NOW™ seminar series offers up-to-date information and inspiration to
complement the show’s four cornerstone collections. Don’t miss out— register before
January 28 for advance pricing. Visit nynow.com/programs for information.
Among the highlights:
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